The GWI Audience Builder is a simple drag and drop interface that helps you create complex audience definitions in seconds.
- Build Detailed Audiences - Drag and drop and attributes in the GlobalWebIndex Data set using boolean operators and deep nesting.
- Check Audience Sizes - View audience sizes as you're building your audiences, to maintain robustness of the data.
- Explore in Chart Builder - Turn on your audiences in Chart Builder, to go beyond stats and towards actionable audience insight.
Watch the below video for a 60 second overview of using Audience Builder - please ensure you turn your sound on.
Explore the platform further with our step-by-step guides for each section.