The filter menu located on the right hand side of the Dashboards enables you to refine the data by Audience, Country and Research Wave, making the insights your own.
This article covers:
By default, all global data is loaded if no specific audiences are selected. You can apply up to four audiences to a dashboard.
To apply an audience:
Step One: Select the Audience icon from the Filter menu, to the right of the main dashboard area.
Step Two: Select your audience(s).
Optional: Re-order your audiences by drag-and-drop.
You can also access default audiences , created in-house, and shared audiences , created by those within your organisation via the bottom of the filter menu.
Country Filters (Markets)
By default, the platform will present data for all markets available to you, based on your platform access.
Selecting individual markets will filter the data. If you select two or more markets the data will be an average across the selected markets.
To apply individual markets:
Step One: Select the Markets icon from the Filter menu, to the right of the main dashboard area.
Step Two: Select your chosen market(s).
Fieldwork Periods (Waves)
By default, all historical research waves are loaded if no specific waves are selected.
Unless you are specifically looking at a certain time period we recommend selecting the last four waves. This allows for seasonality changes as well as ensuring the most up-to-date data.
To define a fieldwork period:
Step One: Select the Waves icon from the Filter menu, to the right of the main dashboard area.
Step Two: Select your chosen research wave(s).
Note: Multiple research waves will result in an average across the defined period.