Below are a few examples of the kinds of analysis you can do with Crosstab Builder. It's not an exhaustive list - there are many other use cases!
- Profiling one or more audiences
E.g. Audiences (columns) and key Demographic questions (rows)
- Exploring relationships between 2 or more data points
E.g. Looking at relationship between Devices Used to Access the Web (columns) and Frequency of Using Social Media Platforms (rows)
- Audience crossover analysis
E.g. Same audiences in columns and rows to analyse the overlap
- Segmenting by Options
E.g. Audiences in columns and Lifestyle Indicators Donate to Charity Options in the rows
- And more…!